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Google removes PageRank from its webmaster tools

Google's Susan Moskwa says: "We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. [...]
We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it."
For the time being, the PageRank will still be displayed in Google's toolbar.
Editor's note: If you want to find out which metrics are important to get high rankings on Google, analyze your website with IBP's Top 10 Optimizer.
Yahoo discontinues its paid inclusion program


"Yahoo's paid inclusion program Search Submit Pro (aka Yahoo SSP) is being discontinued effective December 31, 2009. Everyone has been wondering if Yahoo and Bing would keep Paid Inclusion (Search Submit Pro) up and running after the Yahoo/MSN deal. But it looks like now the verdict is in. Paid Inclusion and Yahoo SSP will be discontinued."


Search rankings for September 2009Statistics
"Google Sites led the U.S. core search market in September with 64.9 percent of the searches conducted, followed by Yahoo! Sites (18.8 percent), and Microsoft Sites (9.4 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.0 percent."


Yahoo updates its SiteExplorer
"At the page level, you can now see your SearchMonkey object statistics. This means that if you've marked up your pages or provided us a feed that matches one of our existing SearchMonkey templates, your page will display all of the SearchMonkey objects we?ve indexed on that page. [...]
We?ve also included Yahoo! Search keyterms and Delicious bookmark information for this page. Site Explorer gives you a great way to explore all sorts of metadata about your pages, whether it comes from SearchMonkey, Delicious, or our term extraction code."

New York Times: real-life lessons in using Google AdWords
"It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don?t do some careful planning, you can easily find yourself spending thousands of dollars with little to show for it."
Editor's note: if you want to avoid costly mistakes, this eBook can help you.

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